Joe Lundell Dot Com

According to the doctor, Britney is 7 weeks along. It’s my wife! We just found out today. We’ve been tryin’ since September, and were startin’ to get depressed that we’d had no results. Well, that all changed today. Can’t wait to see my future MLB all-star!

Not to stay off subject for to long, here’s a quick lesson on marketing.

You need to spice up your headline a bit. I’m going to assume you thought I was talking about Britney Spears. That was my intention. As a society, we are obsessed with the following:

Death. Sex. Drugs. Celebrity. Scandal. Destruction. Conspiracy.

Come up with somethin’ fun. Somethin’ catchy. Do SOMETHIN’ to grab your readers’ attention, and make ‘em say, “Dude, I gotta read this!”

Next time you’re writin’ a headline, give your readers’ somethin’ they can’t resist and just HAVE to read more about. Can’t think of anything? Take the advice of one of my boys back in college: “If ya wanna make somethin’ that’s boring as hell a lot more interesting, just throw, ‘…while havin’ sex’ at the end. ‘Lemme tell ya about the time I mowed my lawn…while havin’ sex.’ You’re money!”

I’m out

Joe

Filed under: marketing by Joe Lundell